Wondering what “Sandals CRC” stands for and what, if anything, it might have to do with your Sandals vacation? Here’s all you need to know.
What Is Sandals CRC?
CRC stands for the Chairman’s Royal Club, an exclusive group of elite travel advisors who are experts in planning vacations to Sandals Resorts and Beaches Resorts (the family-friendly sister brand of Sandals).
Created in 2011 by Sandals Resorts International, the CRC is made up of the most knowledgeable, experienced, and high-performing travel professionals who specialize in Sandals resorts.
Invitation Only Membership
Membership in the CRC is by invitation only—a significant honor within the travel industry. Only around 100 travel agents worldwide hold this prestigious title, making it one of the most selective travel designations in the business.
To qualify, agents must:
- Consistently book a high volume of Sandals and Beaches vacations annually
- Demonstrate exceptional product knowledge
- Provide outstanding customer service
Within the CRC, there are two tiers:
- CRC Elite: Agents who book 250+ rooms per year
- CRC Diamond Elite: Agents who book 500+ rooms per year
We’re proud to be Sandals CRC Diamond Elite agents—the highest level achievable—offering an unmatched level of expertise and insight into Sandals and Beaches Resorts.
Why Work with a Sandals CRC Travel Agent?
Booking your trip through a CRC member isn’t just about prestige — it comes with real, tangible benefits that can elevate your entire vacation experience.
Unparalleled Expertise and First-Hand Experience
CRC agents undergo extensive and ongoing training as well as making in-person visits to Sandals and Beaches resorts. We’ve personally stayed at every property (many of them multiple times) and have helped hundreds of clients. This experience allows us to:
- Match you with the perfect resort and room category
- Provide honest, insider advice based on real experience
- Share hidden tips and strategies to enhance your trip
Exclusive Perks and Upgrades
Thanks to our Diamond Elite status, we’re often able to offer exclusive perks you can’t get anywhere else. We also make sure your special requests are honored, so your experience is the best it can be.
Best Prices, Guaranteed
We’re deeply familiar with Sandals’ promotions, sales, and booking systems, so we can:
- Combine promotions for maximum savings
- Track your reservation and rebook it if a better deal appears
- Ensure you’re getting the absolute lowest possible price
Direct Access and Personal Connections
CRC agents have direct access to Sandals corporate management and resort staff, which allows us to:
- Stay informed on resort updates (even future plans not yet public)
- Ensure special requests are handled seamlessly
- Help with personalized touches for honeymoons, weddings, anniversaries, and more
Let Us Plan Your Dream Sandals Escape
Booking with a Sandals CRC Diamond Elite agent means you’ll get VIP treatment from start to finish. Whether you’re planning a romantic honeymoon, a family vacation, or a destination wedding, we’re here to make the process easy, stress-free, and unforgettable.
If you’re ready to get started, just let us know!